Do you know what
your sales and marketing dollars are earning for you? If you don't,
you may be spending thousands of dollars for little or perhaps no
return. Too often companies tend to believe that it is impossible
to know the effect these dollars have on the bottom line.
The consultants of
Quantitative Marketing Intelligence (QMI) believe you can and must
know this information in order to maximize your profits. We can
help you quantify the costs and profits of each of your products
and customers; with this knowledge we can: help you focus on the
most profitable opportunities, recommend changes to advertising,
make adjustments to sales compensation, perform precise research,
and put in place the means to track and measure the on-going results
so you are in the best position to make the most profitable decisions.
Here are some of
the sales and marketing investment questions we can help you answer:
Who are my best customers, and what must I do to keep them?
What do they think of my products?
How dispersed geographically are my customers, am I organized
efficiently to handle this?
How dependent am I on a small number of customers, what would
be effect if I lost one or more?
How will the development and launch of new products affect
the costs of other areas of my company?
Is my investment in products paying off in revenue--and even
more importantly, in profits?
What are the NET profits for each of my products?
How much profit are my sales and marketing dollars returning?
Is my sales staff too large or too small for the market?
Is my sales compensation plan properly aligned with my current
Are quotas and sales territories evenly distributed to keep
my sales force motivated?